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concept:don-norman

Don Norman

Author of 'The Design of Everyday Things' who developed usability theory based on affordances and introduced the term 'signifier'

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Concepts (3)

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  • Gibson's ecological psychology concept: relationships between organism abilities and environmental features; central to research question.
  • Norman's design model vs user model; a mental conception of how a system works.
  • Signifier
    studies
    Don Norman's term for the design feature that signals an affordance.

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